Yeah. Definitely. And and and thanks for, using the the other protocol. So, what Aave is is is, you know, as a as a user, you can supply cryptographic assets, into the other protocol, and receive yield, on those, assets. And at the same time, you can use those assets as a collateral, to borrow other kind of assets. So typical example is that you might have, some ETH, sitting on your wallet, that you don't wanna spend, because you are, delivering the, Ethereum ecosystem, but you would like to see that balance grow. So what you do is that you supply these assets into the protocol, but at the same time, you want to use, a bit of that, net for capital that you have, stuck in in it. So what you could do is you could borrow, stablecoins, from the other protocol, without any intermediaries. So you are interacting directly with the, smart contract infrastructure, the protocol itself, and finance, some sort of a goal. That could be, you know, that could be tuition, that could be mortgage, you know, a car or, you know, any kind of finance goal you you might have in, mind. And as a protocol, it means that, it's just a set of infrastructure that has been built, and deployed, in multiple different, EVM based, blockchains, Ethereum, Polygon, Avalanche, and so called layer twos, Optimism and and Arbitrium. So, effectively, because it's an infrastructure, anyone can can actually, use that infrastructure. So we call it as, a public good. And I think for me, personally, the fascinating part is that, as our team has built the protocol, we don't really control it. So, there's actually formal governance, over the other protocol, meaning that the token holders come together over the blockchain and actually make decisions on how the Aave protocol has is gonna be, improved in the future or changing different kinds of, risk parameters, interest rate strategies. And and the team itself doesn't have any ability to change what is out there, which is kind of a a cold thing for us.

Good. Yeah. I just say that's, I would say roughly 70% of the protocol, users are simply supplying, assets to earn. So they're they're not actually borrowing, anything out of the, protocol itself.

Yeah. I mean, I I see different layers of, challenges in in the current, social media landscape. I like to always kind of, like, approach, the social media challenge from a perspective where, seeing social media as as a place of, having digital, town squares. So for example, if you go back in history, there's been always some sort of a venue or a forum where people come together and and they make different kinds of, either decisions or they share news, or, you know, they they get informed and educate themselves. So, that has been happening in the ancient Greek times and and and and even way longer, in history. So that's the kind of, like, a people coming together, component. And the second thing is that we've, we usually also form lot of relationships online, and and form lot of social capital. So it's very, normal and human behavior to to actually create relationships. You know? You, might create, friendships in in whatever you are going school, for example, your workplace, with your neighbors and and and whatnot. But what is fascinating is that now, especially with the past decades, more and more that creation of social capital actually happens, over online. So, for example, that's if if you look at today, we have roughly five, billion people, over over the Internet and almost equal amount of, social media users, at at this point. But, effectively, what we see today is that many of the users are creating that social capital or creating content in a platforms where they really don't have, a specific ownership. So if that platform, for example, goes, down or disappears, what basically happened with Myspace, you know, they, they lost their data, while back ago. You really don't have the ownership of those connections you make. But, actually, if you think about the, real, like, use cases, you know, when you make connections, I would say, like, off chain, what happens is that, you know, you form those relations and and they exist. But in the global, Internet economy and, our presence, you know, it's it's very, hard to create, audiences and own. And with Lens, our goal is to approach the challenge from the perspective of being able to create a profile that you own, and it's secured by the blockchain and also being able to create an audience. So, we create different kinds of relationships on online, and and what is happening is that, we create them inside of a platform. So we really don't have the ownership, for that audience. So, for example, that's, if if if I want to actually go into another venue, another, digital town square, I can't actually take my audience, with me into this new, venue. And and that's the kind of, like, a challenge where, you know, we don't really have the ownership of the connections and online presence we're making today, online. And blockchain is interesting way to solve this challenge because in the first place, what Bitcoin was trying to do is to actually solve the idea of being able to have ownership over your, monetary value and and being able to transact, peer to peer without intermediaries. And with Ethereum and EVM, we we took one step forward and made actually that, that finance programmable. And and with Lens protocol and and the, Web three social, the idea is to extend it further that if you can actually own, your own, wealth and your own, money, you you should be able to also own your, identity and and your online presence, and change the kind of dynamics that we have today on online where platforms are the ones that, decide upon different kinds of policies and and how users, see content,

for the platform. It's whoever their their shareholders are. And and typically when you look at these platforms, especially when they're related to, for example, the not the entertainment part of the, online social media, but actually to the part of act to on the part of creating news, for example, and sharing opinions, that's where, a little of the the the actual, I would say kind of, like, interactions becomes, more political. And that's part, it's it's very kind of, like, hard to create a very equal, accessible and and fair environment online, from the perspective when the users don't really have a choice, to select their, platforms. And I I think what's radically gonna be different in the future, especially with with Webtree, is that, you know, you can actually start having that choice. So you have the flexibility to go from one, application, to another, change your experience, but also maybe subscribe into a different kind of a content moderation policy that resonates your values more without actually losing your, distribution. And I think that's where the value is for for, for users. And when we create that flexibility, and opportunity, what happens also is that these platforms and applications, they really need to, think about then, well, how we actually can compete in this environment where the users can now actually move very easily from one place to another, and, they retain ownership of their, audience. And I think that's where where we're gonna have a, like, a very big moment of realization that, you know, it's it's actually people own their voice. It belongs to them, but we need to find the experiences that actually, give them reach, for their audiences.

Yeah. Similar to Aave, so Lens protocol, most of the infrastructure is, deployed, into the blockchain. So, the reason we use blockchain is because it's a good way of giving different kinds of guarantees, for the users. So where, the other protocol gives you the guarantees of, certain type of, yield, for example, based on verified interest rate formula, certain type of execution, Lens protocol provides you the guarantee of ownership of your, profile, your online presence. And that ownership is also tokenized, as an NFT. So you can move it from one wallet to another. We can store it in your cold storage, delegate the ability to post from from another, address. And then, you also have the idea of, social graph. So the the connections you are, making over online, and that's also secured by the the blockchain as well. So, it's it's basically a a tool set for, any user to create online presence and and have an ownership, and distribution. But at the same time, it also creates ability to create, a brand, for example, as well. And one last interesting, like, bigger, benefit of the protocol is that all the content that you create, you can, tokenize them as NFTs. So we're expanding the idea of, art or music being, tokenized NFTs into, any user generated content, being able to tokenize as NFTs. So what it actually means, for users is that if you like some specific content, you can actually go and collect that content. And the creator can actually set, a a fee. It can be also free collect, but can also, set a fee. So it's this idea in Webtree where, there isn't necessarily, like, a good explanation of what NFTs or buying or collecting NFTs actually mean. But there's different kinds of, interpretations there. And and one of them where I think it's it it it kind of, like, it makes a lot of sense to me is that it's a way to actually consume content. And by consumption means you are able to signal that you actually, are supporting, this piece of content, and you might also want to support the creator as well and and be part of, that community of of, whatever content you're, consuming. So it's kind of like a a fascinating concept from, like, the the creator, content creation perspective, like, what an NFT is of a particular content because it might be anything. It might not be just a picture of art. It it can actually be just one, you know, one word or, you know, one sentence that that is just, like, culturally relevant or relevant for that audience to to collect.

in a normal platform. Yeah. And maybe the question also is that, you know, maybe it's also like a question that is are those connections valuable? So for example, like, as a creator, do you see that, for example, you know, if if you follow someone or someone follows you back and you kind of, like, form a online friendship, the like, does it have value? And then and then how do you quantify? So for example, if you have 500 readers on your newsletter, how do you actually value that, as well?

opening the design space because I think we're, the the way we're thinking about, content and Internet, it it it it it definitely has been standardized in our minds. But if you take just, like, few steps, you know, back and think about, like, you know, the same piece of content, you you know, it can be consumed, in in a way where you're paying for the content, or you can read it for free. And I I think, you know, when I was very young and and growing up in in in Finland, some of the things that I wanted to consume and read, you know, I went to library. So, at that point, I I basically went to read different kinds of newspapers that were, fascinating to me. Maybe, for example, different kinds of financial news. You have also, like, TV, like, might be state sponsored. You might pay for additional content. But it's just like a showcase is that necessarily the same piece of content doesn't need to be, priced in a way where, you know, everyone necessarily is paying the same thing even if you let's say you read a piece of, a a blog post, and and everyone can actually consume it. Doesn't need to necessarily be behind of a paywall. And I actually think that that Internet is going towards direction of a paywall, so we're seeing more and more, different kinds of news outlets actually, putting lot of the, lot of the consumption behind, a a paid, service. But I believe that, you know, you can actually monetize and, get support from your audience, by leaving the choice for, the actual, consumers of the content on, whether to pay for the content or not. And it would have to pay. I I think the collect is a way of actually appreciating, you know, that I want, this creator to actually continue, finding new exciting things and and and seeing future new content. So in in some sort of ways when you're collecting something, it's, it it it it's basically funding or, placing, a a bet that's, you know, there's gonna be in the future more exciting content that you wanna, see. And and it also gives more, flexibility for the consumer to think about, like, whether I'm, capable of, paying for this content. And also, like, takes a a bit more different kind of approach where, you know, every single person should pay the same thing. But maybe, you know, I'm in a position to pay today. Some of those might be in in tomorrow as long as you have some sort of pricing mechanism that, you're able to do as a creator, what you, love to do. So so there it it really opens the design space and, we've have been doing some research on on why people collect and and some of these reasons are that they wanna support, they want additional, things or, a third one which is very interesting is that, they wanna be part of a, a community. So if you are collecting someone a a provider's, let's say, content, you know, you're you're part of that community so that the the provider recognizes that. And, that can be used in different ways, in in in the future. So it can be purely fully without, utility, but it it it definitely has that kind of value aspect there.

Yeah. And I I think it's actually quite interesting how people think about getting things free online because, I I also think it it it it definitely boils down to in one perspective to the point that, you know, people were scared to put the credit card online. You know, whenever you were purchasing anything, you went to look at the reviews, you know, whether this is actually a a, credible, online, you know, ecommerce shop, for example. But there's also another issue related to that is that, you know, there wasn't, for quite a while, ways of of paying online. So, you know, PayPal changed that quite significantly. Stripe Stripe made it even easier. But at the same time, the the amount of, kind of, like, a free content expanded online. And I I think it's a good it's it's really a good thing as well. So, like, the the way I see it is that what, Web one did, and me who you know, I grew up over the Internet. I used to play a lot of, you know, video games and and, the more bandwidth I got, like, the more the more more games I played. But at the same time, you know, I was spending a lot of time on actually, learning online. So if I compare the amounts of spending, online learning things versus, spending time, you know, growing up in school. Definitely, I spend more time learning, over the Internet. And what I realized is that, this access to to free content is, like, very democratizing. So, you can get any information, whatever you want to learn. That does it doesn't exist in your local library, especially coming from a small country, from the Nordics. You don't have, you know, the same access to information or same access to people. And that creates a bit of inequality. Right? And I think Internet did it pretty well of actually establishing first as, very scale, free information, free access, content, and and we had this amazing open source movement. And, you know, that's one of the reasons why, 99.9 something percent of of most of the servers are running open source software. Linux, for example, and Linux Doorbell is another, example from from another, Finnish person, building open source. That's right. Yeah. But what I what I see fascinating is that the the WebOne, you know, created this kind of like a democratization opportunity that now, you know, everyone can have access to the base information, and and kind of, like, left, like, left on the side, like, how we we're gonna monetize. And it actually feels very, hard to see these days when you're looking at the Wikipedia page, you know, and you have this, donation popping up with, like, you know, can you, donate two pounds or $2, for, keeping Biggie Betty running, which is like like in one perspective kind of like, it's one of the most important, like, online libraries and source of informations for every single person in the planet. So, and with web two, we we created more of like platforms where, we put people together and very easy create them easy tools, to create that content. So we don't need any more, you know, authorities or university pages or a certificate. But, like, anyone can actually create content that is, valuable. There's insights. There's knowledge. There's resource resources. And then pretty much like the the the idea where how we can actually monetize, you know, everything derived to ads because, you know, you have this, history of of not monetizing. And and, you know, that's why what social media platforms are interested when they are, you know, building their product is that how often they can get you back, how much time you spend. And the more time you spend on the platforms, and, the more you engage, the more they can actually sell ads, but also the more they can actually charge for those ads. So it's it's very ads driven, mechanism. But now, like, if you look into, the the the reality where we are from technical standpoints, you can actually pretty much monetize, lot of the content. And that's why I'm I'm thinking why Internet some part of the the content, especially kind of like a premium content, is moving behind a paywall, in in in in more of, like, a news site. When when you want to read some, interesting article on on a online newspaper, you know, you you hit very quickly the the the the request to sign up and and and subscribe. But I think what's, valuable is that, instead of actually just hiding the content, how do we can actually keep the content democratic. So how we can allow anyone the access to to see at least most of the, relevant base information that that people need and insights to keep them up to date. And at the same time, how we can support the creators. And by support, I don't really mean that, you know, we want to ensure that the creators get, enough funds to, you know, write a next story or pay their bills, but actually how they can actually build businesses, that could even scale on on this new model of of of Webtree. That's why I think, like, the, NFTs are, very exciting way to monetize user generated content where we keep the information, democratically accessible. But at the same time, we can create models where and and design where where actually there's subscribers that are willing to come, and and pay. And I think we're suffering in the Internet and also, in in Webtree a bit about this idea of, we shouldn't be, monetizing and everything should be open source. But I think, monetization and incentives, are a good way of actually creating a a bit more democratic culture, and and steer people towards direction where, we just build more, better things. So it's it's something that we as a space we have to overcome, but also the blockchain itself provides, fascinating infrastructure, to monetize because the whole narrative of, the blockchain started from, for example, from Bitcoin, evolved into more programmable monetary Ethereum, and and now, beyond financial applications into, let's say, Web three social, and then having, you know, DAOs, these decentralized organizations with treasuries and capital allocations. So, I think we kind of, like, are approaching now the the the challenges that, you know, what if the the financial layer, is is baked in, you know, and and there's different kinds of incentives to ensure that we are able to produce and build things, in a way where it it it it still serves a public good general purpose, and creators can actually make a living and build businesses, around the the the infrastructure.

on the on the protocol level, so there is built in monetization mechanisms for the protocol. So so it can take a fee out of, all the clicks or, any other kind of revenue that could be, for example, users paying to follow, a particular user, for, mirroring fees. So mirroring is similar to sharing or pre tweeting and being able to capture those fees. So down the line, that is something that can be activated. We we, as a team, we hope that that happens more of when the protocol gets more decentralized. It's it's further built down the line. So we are at version one now, and it's live on on on Polygon. But down the line, but we expect that, many of these monetization decisions on a protocol level happen, through, the community. And one, big difference about, Lens is that, you might see a content created, let's say, one of the applications built on top. So let's say, Leinster, which is an open source client that, you know, anyone can fork and and, build their own version. So so for example, the content might be created in Lanser but collected in another application. So let's say, butterfly or orb. These are the two example, applications or or favor, and they might be collected there in this in the another application or mirrored and and somewhere else collected. So, all these applications, they can actually share, the fees that they're collecting with the protocol itself between all these applications, between users. So you have these different kinds of layers of monetization, but the, the key difference here is that, you know, it's it's very much, symbiotic. So, they're growing together and sharing fees, which is kind of unheard of. One, let's say, bigger social media platform sharing, directly with another one based on the content that is, created. So they serve to each other, content creation, that liquidity. They serve to each other distribution experiences, onboarding more users, and it's kind of like a building towards, the same, social drafts that that pulls pulls them, together. And in itself, the protocol is very modularized. So, obviously, it's mainly based on smart contracts. So there's, modules that you can create that might have additional functionality. So recently, we created, a module that allows also token gated content. So, you pay a fee, and and this enables, to unlock the content and see what's, what was hidden, as a user. If you want that kind of like a typical, Internet paywall, experience as well. So it's end of the day, Lens protocol is is just a, different kinds of, Web three social primitives that can be applied to different kinds of use cases. So you might select just, oh, I want to have, you know, the collects for for the content. I wanna keep profiles also on chain, but I might have I want I might want to keep the followings, in a in a cloud because I wanna create a a bit more private, social network. So I'm I'm gonna use, the best ingredients. So I'm I'm I'm I'm as application builder or integrator, I'm choosing what parts I wanna use on chain and what parts I wanna use, on on chain, for my use case. And and based on your use case, you decide the monetization, but there's this kind of like a waterfall effect that's, you know, a waterfall or a river. It it basically gives, and it empowers every single, farm, city, country that that the that the river actually, floats over, which is quite interesting.

Yeah. And it's kind of fascinating because, those two examples, Lancer and Lens Tube, they're just two example applications that were built to, you know, LensTree was built by one developer who built it during a hackathon, a two week hackathon, and just kind of like, as a community contributor. And LensDB is also built by one, developer. So it actually shows, like, how little, energy or, let's say, like, input it requires to build a functional, social media application. I'm personally more excited about all the new things you can actually build and as make it more easier. You could build very quickly a social media experience. Let's say that's something that is very new, to to to your space, or or or or or globally, and you can actually try more. So you can try to build new things. And if they don't work, you can build a new thing and you don't spend, like, couple of years trying to build an audience when you can actually just build an application. And because it's powered by Lens, you get the 100 or so thousand Web three native users. I actually think even, we'll get more integrations that, integrations into existing Web three applications. So I could see, for example, Lens being, valuable, as a social layer across the whole Web three ecosystem. So you will see you will see basic integrations in, beef applications or or DAO tools where, you can actually use the native, primitives, like, you know, the the commenting, logging with your, profile, sharing the content, or let's say governance proposals across the, lens protocol and the other, features there. Because whenever I ask, the the actual creators so there's sort of news creators, there's also a few podcasters, and and and writers. And I I usually ask, like, what what brings them back to to Lens? And and in many cases is from what I hear from these Webtree native, creators is that, it's a place for Webtree audiences, which is fascinating because, what it means is that if you are a new creator, and you are excited about the Webtree primitives, like the, collectibles, or, you know, owning your, online presence or or just you might be interested just in DeFi or some other topic in the space. That's the right audience to to share content and and and and talk to because they are familiar of of, you know, what our collects, for example, and and they might have, also, they have already a track record of collecting. And it ties everyone together from the same concept, but, it doesn't restrict, for example, for me, starting to post, food pictures across the enhanced protocol and communicate and get engaged with other people who are posting food pictures, and and then kind of, like, grow the social graph with other types of, interests. So it's fascinating to see that the it it ties Webtree people together, but also acts as a distribution channel, to create an audience that is,

pretty interesting. And I I think it's very it's it's very valuable for creators, especially because, when when you build an audience, you really wanna have the connections. You really wanna have a voice, and and the distribution. It might be less, for example, valuable for, a user that is just, like, using social media to, maybe just, showcase. Yeah. Or even like I mean, I do I I do that quite a lot, but, like, I I mean, like, for example, that's, if if you don't really care about your, you know, social graph, then, you know, you could just keep your followers in in a, more traditional, database or some sort of, federated model. So, like, like, I I guess, like, if it must master them, for example, one of the issues is that, you know, when, someone quits, hosting a server, you know, that the data availability is lost. So for example, that's the content and, in most cases, also the, the identity part. And I I know that some of the projects like, Twitter's, Blue Sky is trying to solve, a bit the portability challenge that, also the the the federated networks have. But, like, with the blockchain based guarantees, you can actually have the data data availability, and also execution. So data validity means that, you know, you have those followers and that's your audience. And then the execution that comes from the blockchain is if you want to apply that too with Lens protocol, it means, for example, that maybe only people that follow me, or collect one of my items can actually, comment or whoever has collected previously my content can, be the first person to to comment whatever I I might have or, decrypt something that is, you know, token gated. So you can create this kind of like a, verified jewels, based on, activity. And I I find this very fascinating because, on chain data and blockchain based data, we we kind of, like, are creating it all the time, and we love the idea of, like, you know, transparent markets and understanding, like, what's happening in, decentralized finance, and understanding, let's say, like, colorizations of different, protocols. But at the same time, we're creating this kind of like a, on chain Webtree, economic footprint, and each of us has their own Webtree footprint. And based on that, it actually helps to create verified data points that could be used in, for example, in credit in the future. Very typical problem is that when you move from one country to another, you you can't really passport your credit history, for example. But something that's, on chain, verified, depending on how much verification you need and and what kind of data, that's that's basically cross border and that could be used in various different use cases. And we're just so early that's, we don't have those, use cases yet. And and then on top of that, base layer, you can build different kinds of things, like, for example, privacy, private networks, and and apply anything that specifically is is needed without actually then creating a situation where the users need to give up of their, you know, ownership of their, profiles and and their distribution. So I I find, I I find the the blockchain component very valuable piece of giving guarantees and also, debt modernization part. And and the reason for that is also that, if you think about, like, financial capital, a lot of people have, let's say, financial wealth. But what every single person in the planet has is the social capital. So, you know, the connections you create, the network you have, the distribution, and not being able to actually have ownership over that is is very, hard challenge at this point. And I think, that can that's gonna be one of the features of Lens that will be appreciated, over the long run because, creator it it it gives the ownership, but it also changes the dynamic. So, the creators and the users, they have more actually power, and pool of of of how these applications and algorithms are built because, not only the computation is done by open data, but at the same time, it opens up the competition. So what decentralized finance did to finance is that, it democratizes democratized the the access to to build next generation financial, applications. And with, Lens and Web three social, what happens also is that anyone can actually come and build better algorithms. And as a user, you have more choice. So if we go back to the the previous discussion where we're thinking about the monetization models, and how the algorithms will work, in in web two space, they have to be tuned into, profitability. They have to basically be tuned into, getting you to come more often into the application. And and and then that allows those platforms to actually charge more for, the ads, which is kind of a, crazy idea because probably the most of the exciting, social media use cases might be coming from applications where you might just open them, you know, once a week to do something, like, very, very valuable, but less frequently. And if we are able to monetize that and provide that as a kind of, like, a business that could be built on top of these open protocols, I think we're in in a quite good path. Yeah.

the very front end, you know, it it can be really anything. It can be a front end that is actually, living and existing in IPFS or one of these data availability layers, or you can work exactly like, a normal, Internet application in terms of experiences and and whatnot. So typically, when when you go one of these applications, whether it's like Lancer or, you know, Butterfly Paper, like, and and bunch of other ones that has been built. They they also have very optimistic way of building. So when you, create a post or you comment, that is reflected to you right away. So you will you it it will feel to you as it's a normal ancient application and the blockchain logic is happening, in in the background, creating a transaction and, and and and and and and so forth. So a lot of the things are actually abstracted away from the users, and this was one of the core, decisions that we made in the very early that, you know, if we want to build for, you know, adoption and users that are less technical and we wanna want more more people into the space, we really need to think about, like, how we get into the same level as all these applications, but we will have, the guarantees that something like a blockchain data availability, or any other other decent use technology actually, provides. And that was, like, a very important, decision from us, and also learning because it wasn't easy to achieve and educate all the users that, no. You actually, you know, you press you you press this button, and you don't need to pay gas. You don't need to sign for transactions. You know, everything just happens in the background. Like, it it really feels and educating also all the, integrators and and people who are building, on top of the lens protocol. So that's that's kind of that was kind of, like, a, decision that we, made. But end of the day, it's a set of primitives that were whatever is your use case for some applications, they they just want to have the ability to sign in with your, lens profile and and maybe show things. And I really like what you said about, the fact that the whole blockchain is a social graph and and full of interactions because that's the way I see it. And we use part of that, on chain data to actually onboard, a lot of the early adopters. So the protocol is still in beta. So there's, roughly 100, 14,000, users that has been, that has meant minted a Lens profile. And the way we actually have been onboarding is that we we've been looking to looking into the, on chain data and and seeing, like, here's a group of people who have been using, DAOs or donated to Gitcoin or, deposited into the other protocol or, collected, a mirror post. Maybe they might have a interest in actually trying out, the Lens ecosystem and white listed those addresses. And and and based on that WebTree footprint, we're able to kind of, like, see the early, community. And and, obviously, then all the events that we had, in in in Ethereum hackathons and and and being able to, create meetups. We recently had a meetup in, San Francisco, for for Lens, and and we, white listed a lot of, meetup participants. So it's an interesting kind of, like, a way how you can use on chain data, that way. And at the same time, I see Lens protocol being kind of like a organized way of creating distribution, to distribute content, and connect with peers. And so so that's those are the kind of, like, a primitives that that make makes Lens social, and and valuable across the whole Webtree space as a as a social graph. Nice. Yeah. I'm, I mean, I'm I'm sympathetic

the positive benefits to using something like a protocol instead of a platform. And I and I and I think also that's, because we have seen a lot of movements recently. So we've seen, people going from Twitter to Mastodon and and, you know, realizing, oh, the experience wasn't the same or maybe the interactions weren't went the same that that they had in in, let's say, in Twitter or other social media platforms. So, like, I what I learned from, for example, from, Aave previously and, going forward is that, like, for adoption, we we simply just need to build a better, you know, faster and stronger, software or applications or, communities. So I I I think the fact that something is decentralized or it's, like, having that, ideological perspective necessarily don't bring the users. So, what I like to do is I I like to bake in those kind of, like, user guarantees, into, into the protocol, and ensure that, like, everything that we we kind of, like, build. I mean, like like, our our vision at at Avaya is that we want to build a people powered Internet that benefits all. And the way I'm trying to think about this vision is that we bake into the, protocol these guarantees that that are good for the users and bring them close to the decision making. But then when it goes to actually adoption, and getting users, we we have to build just better applications and experiences that are more exciting. And I I think that's that's the kind of, like, aware we've been able we've been able to be, somewhat successful in the past, and I think has the right ingredients to get more, folks into the space. And then as they become users and and they are switching from one application to another as as you put your example between LensTub and Linster, they realize that, oh, actually, you know, I don't need to worry about giving up my, network to a platform because I actually have another choice and that comes as a realization. I think that's where we wanna be, in the future.

Yeah. A lot of content I've share about Lens, and and we message, through the the actual Lens protocol. So one of the applications, Lensr, or Lens Tube, Butterfly Favor and all there there's I calculate there's roughly 200 different kinds of apps being built, and and some are actual, you know, businesses and some are more of hacking them projects, experimentations. And if you don't have a lens profile yet, you can DM me on Twitter, and I can give you a, profile so you can test the the the beta, as long as you give me some feedback. And that's all all from my side.

I do a lot of manually. So I, we do, you know, we we list participants based on some meetup events and Web three social. I I would say, like, Web three data, like, the on chain data. But I really like also the manual listing and and just to give feedback and and how we can, build better social.

Thank you.