Speaker 0
0:00 – 3:08
A tech tip from VC three. Password theft has become big business for cyber criminals. And once they have a username and password, getting into your systems is often easy. That's where multi factor authentication, or MFA, makes a huge difference. By requiring a second step, like confirming a code on your phone, MFA stops 99.2% of account compromise attacks. Enabling MFA on email, financial systems, and other critical platforms is one of the simplest and most effective ways to prevent unauthorized access to your systems. It's easy, free, and a small change to your security settings that makes a huge impact. This tech tip from VC three. From the North Carolina League of Municipalities, this is Municipal Equation, a podcast about cities and towns. Thanks for joining us on Municipal Equation. I'm Ben Brown with the North Carolina League of Municipalities coming to you from Downtown Raleigh. On this episode, we're gonna be talking about data centers and how communities are navigating the possibilities or the actual conversations about one being developed there. It's really diverse in terms of what data centers are because they're not all the same thing and diverse in how different local governments and their public are talking about them. We've seen approvals of data centers. We've also seen moratoria. On this episode, we're just we're just providing information and perspective. We're not urging you to do anything in particular. We're just having a conversation to see what's been happening out there to gain perspective. And we'll be joined for a q and a by a city manager from a community that has gone through the steps of readying for a data center. So we'll see what their conversation was like. Like I said, the the approaches in regards to the data centers has been pretty various in North Carolina. Different communities are having active conversations right now as to whether it's good for them, possible for them, what are the potential benefits, what are the potential negatives. And when we add everything up, does it make sense for our town to have a data center in the corporate limits? What does that mean? What are the numbers? Is there community pushback? Etcetera. As I mentioned, not all data centers are the same. They have different resource needs, different employment needs, different size footprints, all of that. You might have caught a recent webinar that we did with Electra Cities about data centers, why they're, you know, the thing to talk about right now, and how different communities are addressing them. One of the people on that webinar was Ron Smith. He is the city manager for Statesville. We're having our own breakout conversation with Ron Smith of Statesville on this episode specific to the prospect of a data center that a company was looking to develop there, get what their experience has been, how it started, what the questions were to answer, you know, where it's all going. So we'll go to that now. Hey. Well, joining us now is Ron Smith from Statesville, North Carolina. Ron, I'd I'd like it if you could start by introducing yourself and your title with Statesville. And, just to set the scene, maybe if you could paint a general picture of Statesville for us for anybody who's not familiar.
Speaker 1
3:10 – 4:25
Okay. Well, thank you, Ben. My name is Ron Smith. I'm the city manager in Statesville, North Carolina. We are kind of the northern outpost of the Charlotte, metro region. We're about forty five minutes, probably to Downtown Charlotte, directly north. And we're about equidistant to Winston Salem, which is to our east. So, we're we're smack dab in, in the the Piedmont, you know, kind of butting butting up to the foothills. Statesville has we're probably about 32,000 people. A much higher daily population. We're the county seat and, so our population grows quite a bit during the day. And, yeah, just, you know, provide, you know, all, you know, city services. We have an airport, public powers that are a member of electricities, have our own electric utility, you know, and, you know, just, you know, sometimes play, second bill to our, neighbors to the south, Mooresville, but, good, you know, good relationship there, but in a growing county for sure.
Speaker 0
4:25 – 4:42
I'd like it if if you could bring us up to date on what's happening in Statesville today on the the data center topic. There's one proposed for the Statesville area. If you could give us the gist on that, and then I'll have some questions on the background and how the city's, handled the the different steps of it. But what's the news from, Statesville right now?
Speaker 1
4:43 – 5:36
Yeah. So we have we actually had two data center requests. One stalled out, pretty pretty quickly. But the other one, which is Compass Data Centers, has gone through the entitlement process. So they've gone through rezoning, and annexation. They have closed on the property, so they've they've purchased the property. They've They've been in Extinn. They are in conversations with us now about, sewer extension, which is actually part of a bigger project, working through Duke Power for their power needs. And, we actually have been talking to them about presubmittal, to go to our technical review committee. So they're they're very far down the road, in in getting ready to, you know, break ground, hopefully, sometime very soon. In
Speaker 0
5:37 – 5:50
saying data center, you know, it's not just one thing. You know, there are different sizes, different purposes for the data center, etcetera. What's the the the company involved with this data center, and what are the traits of it as they've proposed it?
Speaker 1
5:51 – 7:20
Well, Compass, so they're a specific project. They're gonna build five buildings in Statesville, and, they're gonna be over a million square feet total. So, gonna be five, you know, 250,000 200 to 250,000 square foot buildings each. They're gonna be on a piece of property that's about 300 acres and, basically, gonna make an investment. We don't know specifically what that will be at this point, But somewhere north of $1,000,000,000, we've heard numbers as high as 10,000,000,000. I don't think we're there, but, you know, but I'm gonna just say 1,000,000,000. And so Compass data centers, one of the things that we have really liked about them is that they're what I would call a turnkey or a full scale, you know, owner of the property. So they will they have been talking to us from the beginning, and they will take it from the property purchase and the entitlement process. They will build the building. They will own the building and lease out to the end users. So what we've looked at with Compass as, you know, in this case, such a benefit is that we're gonna be dealing with one organization or one company from a to z. So they're they're investing in us and, therefore, made the process easier for us to invest in them.
Speaker 0
7:22 – 7:30
So Compass is the company. Did did, they approach Statesville about this, or did you guys go out and recruit them? Or how did this, get going?
Speaker 1
7:32 – 8:56
As I understand it so we've worked this through our we have a countywide economic development corporation. So we've worked that through our local EDC, and we we kind of partner with them. They're they're basically an extension of our staff as well as the counties and Mooresville's to the south. So we've worked with the EDC from the get on this. And so Compass had they came to us. And, the other company that I mentioned earlier were they were also they also came to us through the EDC. As I understand it, not just anywhere is, you know, geographically speaking, is ready or or, you know, available for a data center. And it's primarily because of power usage and the requirements there. So what we found out through this process is that Statesville is one of those communities that based on our location, based on high transmission lines and the availability of another substation that will be pulled off of, for this one, we're sitting in a really good spot. So we didn't go looking for them. They came looking for us. And we've just been fortunate enough to to, you know, see it through and fortunate enough, I think, that, you know, we got the right company for us, going back to what I mentioned earlier, in that they're gonna be with us for the long
Speaker 0
8:56 – 9:22
haul. I I guess I'm wondering about the the work that the city government has had to do since, you know, the the situation of Statesville was attractive for the company, the the land, the the power abilities. What what kind of work has city government had to do from from its side to make this a a good responsible project? I think you mentioned an annexation. Was there also, like, rezoning, any utilities or financing? Or what what are some of the elements for the city government to to work on from its side?
Speaker 1
9:23 – 12:07
Well, it's been, it's been basically utilities and the entitlement process. So so we we had to go through a, the rezoning for the property, because this was located in the county. It was in a rural, agricultural district. And as you would expect, if you're bringing it into the city, it's gotta be zoned to light industrial. So that was quite a process. And that's where, communities, I think, around the state and probably around the country are dealing with, you know, the public opposition that they're seeing to these rezonings. We so we were fortunate in that the site that they chose is located at right on the interstate. It's a farm. It was a working farm until it closed or the where they bought the property. I think it was back in January is when they closed. So, 300 plus acre farm, not a lot of neighbors adjacent to the interstate, and we had utilities that were approximate to the site. So there were some extensions that are gonna need to be made, but they're not, you know, they're not, over the top. They're pretty easy to make. So going through that process, we used, conditional zoning process to, to facilitate this. And that was that really helped us, because we're it it adds another layer of public engagement to the, to the rezoning. And what we did is we used that to kind of as an iterative process where every time we had meetings, with the public, we would get we would get the information that was presented, you know you know, fact check it or truth it and then provide that to our city council. If we had questions, we would take it to the C or take it to Compass. We really tried to use that that the rezoning process to our advantage, but also to make our council educated and really not so they weren't gonna be surprised. So we used that conditional use or conditional zoning process to get it through and approved and then really just had to go through the annexation process. They have yet to request incentives or economic incentives from us. I frankly do not think that they're going to because, generally speaking, when you're through the process, you know the project is coming and and the incentives usually are asked on the front. So I think we're pretty, we're we're pretty certain that that's not gonna happen.
Speaker 0
12:08 – 12:20
Okay. So what what does the project mean for local revenue? It's, you know, pretty large land space, you know, in in the city of Statesville. What does that mean in terms of, revenue coming to the the city?
Speaker 1
12:22 – 13:14
I mean, to be honest with you, it's transformational for for us. Our our tax base is roughly is around 5,000,000,000 now. So, you know, this could be you know, this could add, you know, a fifth of that to entirely, you know, doubling it. So just depending on what kind of investment they make. So, it's a very big, you know, influx of property tax revenues coming to us, not to mention the fact that because of the five building configuration that they have, usually, these data centers don't provide a lot of jobs. But because of how they're doing this, we're gonna get a a higher number than you generally would. It's still not gonna be more than, say, 200 or so. But they're also gonna be high paying jobs, and and, you know, that that's good for us as well.
Speaker 0
13:15 – 13:53
Yeah. The the the jobs thing is an interesting point. And, you know, it probably is in the mix of opinions about data centers and their value to communities and so on. So, you know, if if you put that subject of, you know, just data centers in general to the general public, you'll definitely get a mix of opinions, probably a mix of factors informing these opinions where maybe some of the knowledge comes from. Energy consumption concerns, I I think is one of the things you you mentioned. That's one we read about a lot. In Statesville, what's the the public had to say about this particular project? Has it been apprehension? Has it been acceptance? Or and how has the city handled that input, and what's the city's own messaging been like?
Speaker 1
13:55 – 17:58
That's a great question. And you name it, and we've heard it through this process. And, the so so one thing that this the specifics about this is the the biggest the biggest drain on resources is going to be energy, and and there's no doubt there. However, you know, Duke Power is providing that that the power to the site. Our philosophy has been it the it's gonna come somewhere. And if this is, you know, if this is built into the bigger rate structure of Duke Power, then why wouldn't that be in Statesville? But that said, we were also looking at it from the fact that they're not gonna use a lot of sewer, which is a big deal for us. They're really not gonna use a lot of water, which has been a big concern for for, residents that it was gonna, you know, use precious water supplies that we that we don't, you know, that we may not have, which fortunately for us, we do. But it may drain the water table or the aquifer, things of that nature. But truth be told, Compass is using a closed it's a it's an enclosed cooling system, water cooling system that they're they're recycling water. So they're not using a ton of water from the city of Statesville and certainly not from Wells. So we felt like the impact from an environment environmental standpoint was pretty, for a for a project of this size was pretty minimal. Most of the complaints that we received were from residents outside of the city. Those were the negative comp you know, the negative, or the negativity that came with the project. There was mostly positivity coming from those within the city limits because the messaging was that this was going to ultimately be a, you know, a a large economic development project that was gonna help with with future revenues. The city council nor did the or the staff didn't discount the concerns of, the resident, you know, the outside the city residents or the county residents. But we tried to take them in cons and put them in perspective Because a lot of what we were hearing was, well, this is a loss of farmland. There's not gonna be habitat for for, you know, animals and, you know, a lot of people talked about, well, we used to go play on this farm and things of that nature. In in the grand scheme of things, yeah, are those negatives? Probably so. But there are so much you know, they were outweighed by the positives that the city was gonna have. Also, if you're looking at a million or a billion plus in investment, that not only helps the city from a revenue standpoint, it's helping the county as well. In a fast growing county like Iredell, they're having, you know, issues with, you know, school building and things of that nature. This is the type of project that helps to solve those problems. So, you know, we just looked at it as a benefit to everyone, but we took it very seriously. We took the we took the concerns very seriously, and we really tried to find the real answers to any of the problems, any of the concerns that were brought up, and we would answer those. We would get the the answers through the EDC. We would we would fact check those ourselves and provide those to the city council. So when we got to that level of their when they were going through that process, they weren't surprised by what they were hearing, and they had facts to back up what was, in many cases, hyperbole coming from the public, which, you know, I would say six out of 10, of the comments we got. It's not that they were untrue. They may not have been applicable, or they may have been off base somewhat. So we just really tried to help educate our council to make that right decision.
Speaker 0
17:59 – 18:00
Do do you think the Or
Speaker 1
18:01 – 18:02
educated decision. I'm sorry.
Speaker 0
18:03 – 18:13
How do you think the the public felt about that in terms of maybe, the the weight of their opinion being reflected or understood and all that? Do do you think the that that was a good exercise?
Speaker 1
18:16 – 19:18
Good and bad, I guess. We we really struggled. We didn't want it to seem like there was a decision made before the council went into the room because it really wasn't. You know, we we just tried to give them the right information to make, a fact based decision. It was still gonna be up to the city council. We had people in the room, that you know, the night of the public hearing that said it was already a done deal and things of that nature. And you're always gonna hear that type of thing at a controversial rezoning. Mhmm. But it, you know, it certainly it it you know, the door swung both ways. But it was really on our staff's shoulders to make sure that with a project of this magnitude that the facts were considered, because many times, you just don't get the opportunity to present the facts and and, you know, the, again, the hyperbole and the and the and the emotions are are what carry the day.
Speaker 0
19:20 – 19:49
So this is certainly an area, given your experience so far, that other local governments may you know, they they may come to you for advice or may ask your perspective on things if if maybe if they get approached about something kinda similar, maybe also maybe managing the information and the public feedback. Again, you know, this podcast, you know, we're we're not seeking to be prescriptive at all. You know, we're not gonna tell people what to do. But if another say, like, another city manager or group of city managers asked your advice on this topic, what what would come to mind for you?
Speaker 1
19:50 – 21:38
Well, I would really, you know, I would keep it simple and and use your conditional zoning process because the tools are there to, to get public input at every, you know, at every turn. Use the public input not only to educate the yourself and the city council, but use the public input to make a better project. Because if you're in a community meeting and concerns come up about, you know, one particular issue that can be addressed by the end user, in our case, Compass, see if they can build it into their plan. We we did that. You know, they they made amendments to their plan to accommodate, you know, some some comments from the public. Can't do it for everything. But use that conditional zoning process to to the city or town's benefit and, because because it it lays it all out there for you. I would also say use your your EDC, or your economic developers. We leaned on them to do a lot of research for us to, again, make sure that this was a fact based decision. And, you know, they again, I'm being an extension of our staff. Use them for what they're there for. And then finally, the public will forecast their questions. You know, it through, social media, have have somebody on your staff monitor what's being said, because you're only educating yourself on on what you expect. And, use that as best practice, and that that also helps with, you know, again, answering the questions before they're at a public hearing when you come out where everybody's surprised.
Speaker 0
21:39 – 22:05
Yeah. That that's a good point too about, sort of monitoring what the the dialogue is, is maybe out there or what people are putting on social media, what may be inaccurately informed, what may be, you know, a a good point for the city to consider. Is that the kind of thing where, that's mostly input for the city, or is that something you engage with as it goes? Or, how does how does that kind of thing work? Because I know sometimes on social media, it can get kinda difficult.
Speaker 1
22:06 – 22:45
Yeah. Great question. We did not actively engage. So we we would you know, we signed up for some of these sites that were, you know, kind of organically, created, just to just to monitor, just to understand what people's concerns were and then how to address them. But we didn't we weren't an active participant in the conversations. I think that that probably would have gone pretty negatively, at the end of the day. We we just in general, we try to stay away from that on any issue. We let the comp we we'll we'll put out the information, and then we'll, you know, we'll get the comments and maybe address them offline or something like that.
Speaker 0
22:45 – 22:57
Is there anything I I haven't asked about this that you think is important? There may be some nuance that kinda would be hard for me to imagine, but anything that might be good for local government peers to to take away from this?
Speaker 1
22:59 – 25:08
We talked about it a little bit. I I think that that the type of project that comes to town is important. We were fortunate that Compass again, getting back to the being the owner and it gonna be the owner from here on out, that they will lease to the end user. That was beneficial for us because they have a track record that they could point back to. They could commit to certain things that a spec developer may not be able to commit to. So the type of project is really, really important. We I I mentioned early on, we had we really had two running on parallel paths. And, ironically, they were on peep on adjacent properties. And so the other one was a little bit of ahead of Compass, and they they dropped out. I feel like a lot of the questions that were answered by Compass and through our process may not have been answered by the the the other project, which was a spec, And it may not have gone as well as the Compass project was. And in fact, maybe could have gone so poorly that Compass couldn't gotten approved. So I think the type of project that you have is very important. Now it's hard to say we want this versus, you know, this type versus this type because they're coming to you more often than not. But if you can be discerning, that's what you want, that's what you wanna see. I would also say, ask your EDC, are we in an area that we should be pursuing these types of things? And if so, begin the process before anybody has you on their radars. You start preparing for, okay. Well, here are some areas this could happen. Here are the questions that we need to answer. Are we ready from a power, sewer, water perspective? And get yourself prepared for it. Because once they hit, the, you know, the community is gonna be, you know, not in an uproar. That's probably too strong. But, you know, it it it's good everybody's gonna be very excited, good and bad, and you need to be ready to run with it when it comes your way.
Speaker 0
25:09 – 25:16
What's next for this project? Did, I think you mentioned potential groundbreaking some point soon. What's, what can we maybe see in the future?
Speaker 1
25:18 – 26:10
Well, yeah. Hopefully, it's a groundbreaking sometime pretty soon. You know, they're going through the plans review process now. They're with the city, and then that'll go to the county immediately afterward when they have construction plans. So, as far as I know, they are ready to get to get going. The kind of more on the civic side of things, you know, we had conversations with them on the very front side of this about, you know, their being a good corporate citizen and, you know, helping in certain ways, you know, to, you know, to build a better city, so to speak, and to be part of what we do from a chamber and, you know, other organizations, nonprofits, things of that nature. So we're we're hoping and and really expecting that once they get established and up and running, they're gonna play a role in a lot of things that we do.
Speaker 0
26:12 – 26:30
Ron, I really appreciate you coming on the podcast to, to share this information. I mean, I I it's it's this is something a lot of different communities are talking about in different ways and are faced with different pressures and maybe different speeds. So we really appreciate this for the takeaways we can pull from this conversation. Yeah. Thank you very much.
Speaker 1
26:31 – 26:34
Yeah. Thank you, Ben. And I hope it was I I hope it was beneficial.
Speaker 0
26:36 – 27:20
Alright. Thanks for being with us. Thanks to Ron Smith and the city of Statesville. Hope you enjoyed that conversation or found some takeaways, maybe even some new questions to ask in your community if this is something that might enter the local conversation. Remember, we're not prescribing any recommendations or outcomes or anything like that. We're having digestible conversations with people in our state, sharing context and nuance that might relate to where you live. We appreciate your time hanging out with us. My name is Ben Brown. If you would like to reach me, you can do so through the people directory that you can find at nclm.org. Again, nclm.org. That's the website for the North Carolina League of Municipalities, which brings you this podcast. We're grateful for your time listening and interacting with us. Thanks, everybody. We'll see you on the next one.